Are you a tech sales professional? If so, you know that the landscape is always changing. A strategy that worked last year may not translate into success this year. It is crucial to understand the latest trends if you wish to stay on top of the game. This way, you can adapt your sales strategy and continue to be successful. So, what are the top b2b tech sales trends for 2023? Read on to find out.
The Shift to Inbound Selling
The way businesses sell has changed dramatically in recent years. Today, the focus is on providing potential customers with valuable content that draws them in and builds trust. This shift is known as inbound selling, and it's becoming increasingly popular in the business-to-business (B2B) tech sales world.
There are many reasons for this shift. First, buyers are more informed than ever before thanks to the internet. They can research products and services on their own and don't need to rely on salespeople to give them information. Two, the buyers are constantly barged with sales pitches. This has led to an aversion toward traditional selling techniques.
Third, inbound selling allows you to build relationships with potential customers before you even start trying to sell them anything. By providing valuable content that helps them solve their problems, you establish yourself as a trusted resource.
The Rise of Account-Based Marketing
Account-based marketing is on the rise as businesses increasingly recognize the need to focus their marketing efforts on specific accounts rather than broad audiences.
ABM allows businesses to tailor their marketing messages and strategies to specific accounts, which leads to more relevant and effective communications. It also enables businesses to track progress and ROI more accurately, as they can measure how specific accounts are responding to their campaigns.
Several factors are driving the adoption of ABM, including the following:
The rise of big data: Businesses have access to more data than ever before, which they can use to segment their audiences and target specific accounts.
The growth of account-based advertising: Platforms like LinkedIn allow businesses to target ads at specific companies or decision-makers within those companies.
The increasing sophistication of marketing technology: Marketing automation and other tools make it easier for businesses to implement ABM programs at scale. As ABM becomes more popular, we expect to see more businesses adopting this approach to sales and marketing.
The Growth of Social Selling
As the use of social media has become more commonplace in society, so too has the use of social media for sales purposes. This is known as social selling, and it’s a trend that’s on the rise in the business-to-business (B2B) world.
Social selling is the process of using social media to build relationships and interact with potential customers. It’s a way to connect with people who might be interested in your product or service, and it’s a way to build trust and credibility with potential customers.
Here are a few things you should keep in mind before starting:
Define your goals. What do you hope to achieve through social selling? Do you want to increase brand awareness? Generate leads? Build relationships? Once you know what you want to accomplish, you can create content and strategies that will help you reach your goals.
Know your audience. Who are you and what is the unique value you offer? This would give you an answer to what defines your customer.
Future of B2B Tech Sales with Konsyg
The future of B2B tech sales is looking bright, with Konsyg leading the charge. Konsyg is a cutting-edge sales as a service company that helps businesses close more deals and boost their revenue. With its global-minded sales approach and business strategy, Konsyg is the go-to choice for tech businesses.
Here are just a few of the ways Konsyg is changing the game for B2B tech sales:
Konsyg makes it easy to find and contact potential customers.
Konsyg provides you with a complete sales team without the overhead costs.
Konsyg will take your sales to new markets globally.
Konsyg will become your enterprise strategic sales team to close the large deals that require more experience.
Konsyg leads your sales team to hit your KPIs
There's no doubt about it – Konsyg is revolutionizing B2B tech sales, and there's no telling what we’ll accomplish next