Konsyg took on the project for a rewards based market research app. The objective was to sell an app which was meant to provide a reward based on charity giving by CSR activities. The campaign saw little success despite it being a rather niche and new concept.

However, due to the tiny market size and not having clear commercial go to strategies, the campaign was paused and put on-hold for re-tooling and restructure based on Konsyg's feedback