With no marketing and no updates to the technology, Konsyg faced an uphill battle positioning this technology.
Client had received a large investment but had no sales or marketing teams and no realistic plan for revenue or sustainability.
Founder of the startup was perplexed by the sales process and had unrealistic expectations of sales realities, demanding changes to the sales process and reporting on an hourly basis.
The client was more interested the intelligence that we can provide them more so than the actual revenue.
Ultimately, it was discovered that the company was not mature enough for a sales campaign and required a “back to the drawing board” moment.
We were able to provide them market information and statistics which is helping them with their reboot after which they will re-engage.
Series A Funding secured after Konsyg created lead generation and sales process for this small startup.
Largest Series A ever awarded to a Cyber Security Startup in its region.
Client successfully used Konsyg’s model to go from 10 people to 100 in one year, opening 5 new offices worldwide.
Konsyg created White Papers on Sales Process, and Products and assisted in hiring and executive coaching.
Digital Marketing Agency
Konsyg partnered with one of the top, award winning digital marketing agencies in Singapore to create a sustainable sales pipeline.
As a result of these activities and revenue generation, the company was acquired by Dentsu Aegis, one of the largest marketing conglomerates in the world.
Konsyg aligned very closely with the founders of this agency, crafting very specific outreach strategies which their internal reps were unable to replicate.
Through comprehensive research, Konsyg was able to breakdown the entirety of the Singaporean market based on their target customers.
A highly tailored and multi-pronged outreach campaign was executed to reachout to their segment.
It was found that without a very aggressive marketing campaign alongside the sales campaign it would be difficult to compete with the already crowded field of competitors.
The pricing model was also found to be non-competitive when compared with the features of their competitors.
Events and Public Speaking
Outreach found that without the proper PR and marketing (especially social media content), the speakers and programs were irrelevant to the prospects.
Prospects were interested in booking the speakers, however, the client could not come to agreement with them in terms of price due to an outdated model (very high price and perks).
Intelligence was given in terms of the pricing feedback from the prospect.
A strong marketing and PR program was suggested in order to create market awareness and interest.
Konsyg embedded into every aspect of the company: sales consulting, executive consulting, hiring, training, and business development.
Konsyg was able to assist the CEO when his sales department and management were failing and manipulating the commission structures.
Konsyg came in with an interim CRO and Chief of Staff to re-configure the management structure, sales teams, commission structures and the training departments.
As a result of our intervention, culture improved and the company has returned to profitability.
Konsyg was tasked with developing business in an industry that is almost impenetrable for their own agents and by leveraging our expert callers and hunters.
Client mentioned that ROI was achieved and customers from the campaign were continuing to provide increasing revenue 2 years later.
Client had to pause campaign for 1 year due to the need to increase headcount and upgrade product to handle the increases business from the leads Konsyg provided.
Campaign into UK was extremely successful in creating a steady stream of revenue for the client (over 2 years).Based on feedback and market intelligence from the original campaign, client was able to improve and augment the platform and re-engage with Konsyg.
Market Research Consultancy
A consumer observation and advertising platform which maps consumer mobile journeys from ads to product for measurements of advertising recall, brand attribution, and intent to buy generated by TV, radio and online ads.
Konsyg was able to generate a stream of interested leads to the client and was quite happy with the result of the campaign.
Very small market target, however Konsyg was able to expand this brand into new markets over the course of 12 months. After 16 months of service, the client was able to attain significant funding and currently has 300+ staff from its early days of 4.
Konsyg found the market for MarTech is very small with less than 1/20 businesses actively using Marketing Technology
Konsyg wielded lists of over 150,000 contacts (provided by client) and processed them through our system
Multiple strategies were utilized in order to find and penetrate the market and prove ROI
Despite the difficult market, Konsyg was able to provide a stream of leads that can eventually lead to businesses for the client.
The qualification process was extremely stringent with only immediate needs considered by the sales teams (unrealistic).
Since the campaign started in November 2018, Konsyg has taken monthly campaign revenue from $14,000 a month to $43,000.
Additionally Konsyg’s list building team has provided the internal Pocketmath sales team with over 1,200 leads.
Client has not been able to match Konsyg’s onboarding process and as a result increased signup retention.
Feedback from client has been that no internal reps have been able to compare to Konsyg’s revenue ramp up and activity.
Maintained in depth sales consulting relationship in terms of sales process.
There was a very high rate of sales appointments set and opportunities created.
However, there was no product/market fit due to the state of the product- this caused the client to revamp their technology using Konsyg’s market intelligence.
Client was extremely skilled at using industry “buzzwords” to promote the company and product, thereby winning many industry awards and recognition despite the fact the solution did not really work.
Client was able to replicate Konsyg’s business development and system to create their own leads.
Konsyg created training materials, demo guides, sales process, BD process, as well as hiring for the client.
Client has taken market feedback and findings to re-tool the product and is ready to launch and re-engage for a new campaign.
It was found through our research and outreach that the payments market in Singapore is currently saturated with very well known banks and brands all positioning to be the point of sale.
Anymore hardware from small brands will not be supported without heavy marketing, brand recognition, incentives, or partnerships.
The targets the client was positioning themselves to also did not have the technical skills or knowhow to operate the system.
The market feedback and research was very useful for the board.
Robotic Process Automation
Konsyg handles multiple areas of the sales process including inbound MQL’s as well as outbound qualifications for large MNC’s in APAC.
Konsyg was able to give feedback to the sales director in terms of the sales teams’ responsiveness and communication style with prospects.
This feedback greatly increased internal communications and accountability leading to greater sales and revenue.
Konsyg is closely aligned with the teams in India and Singapore to respond to the ever changing RPA field.
Konsyg is constantly providing a regular stream of qualified SQL’s for the client that helps their representative generate and close more business.
We have many more projects than these. We will add them when we get the time.