In this project, prospects were interested in booking the speakers, however, the client could not come to agreement with them in terms of price due to an outdated model (very high price and perks). Furthermore, outreach found that without the proper PR and marketing (especially social media content), the speakers and programs were irrelevant to the prospects.

Seeing this Konsyg provided intelligence in the form of pricing and feedback. A strong marketing and PR program was suggested in order to create market awareness and interest.