Account Based Marketing
We go deep into difficult industries to get you the contacts you need
Account-based marketing (ABM) is a relatively new concept fitting a more "long-term/long-standing strategy. Sales and marketing teams work together to classify and identify high-potential clients, which are then targeted with customized tactics aimed at turning them into customers.
At Konsyg, we'll create customized campaigns to assist you to collect information and insights on possible leads in your target areas. Our insights are available in any language and are BANTC certified. Our ABM team collaborates with you to establish and outline the best strategic fit for your firm, then assists you in implementing and measuring your program.
Budget: What is the budget?
Authority: Who is the decision-maker?
Need: Will your product or service solve the lead’s business need or help them accomplish a goal?
Timeline: Will the lead implement your product or service in the near future?
Compelling Event: Is there a current need/situation influencing the purchasing process?
Company Contact Mapping
Enterprise Mystery Shopping
- Identifying the best tools for your ABM program
- Configuring and implementing those tools based on your unique needs
- Helping you use and maintain those tools
Konsyg's ABM Solutions allows your business to:
How retainers work
Konsyg is a 100% Retainer-based organization. Consider it similar to a base salary of an internal hire, however, in this case, you are leveraging an entire team responsible for the KPIs instead of an individual.
Konsyg does not operate with a cost-per-action or profit sharing model
Konsyg has its own internal incentive programs to ensure intensity and quality
Retainer prices are based on complexity of the project
Retainers can be billed monthly, quaterly or annually depending on your preference.
All projects come with a 2 month deposit.
Who will be working on my campaign?
Konsyg will be assigning teams within its organization based on experience in your industry. You will be elected an Account Manager who serves as "one voice" for the work of the entire team running your campaign. Average campaigns will have anywhere between 6 - 11 different staff members working on your campaign daily. We do not charge by "headcount" but assume the KPIs as a company-wide responsibility in order to provide more rapid-fire results.
Konsyg will shift the identity of some of our staff to your brand in order to act on your behalf. No one will know this is an outsourced resource.
Every product is unique and complex...
It is quite common for our prospects to have complex products or services which target either broad or extremely niched audiences. Through our intensive Deep Dive system, our leaders sit in a series of meetings with you and your team prior to the launch of any campaign to iron out the details. These details are then distributed throughout our various departments providing a faster, more targeted product comprehension system.
Over the years we have worked with a variety of industries in and out of the technology space. We are experienced in being versatile and agile in our approach while bringing innovative ways to increase overall value.
No product is too complex, and no audience is too niche...